Episode 74

April 05, 2024


Episode 74 - Jason Croft - Evolution of a Podcaster: Jason's Journey from Stagnation to Success

Hosted by

Drew Deraney
Episode 74 - Jason Croft - Evolution of a Podcaster: Jason's Journey from Stagnation to Success
From Caving In To Crushing It
Episode 74 - Jason Croft - Evolution of a Podcaster: Jason's Journey from Stagnation to Success

Apr 05 2024 | 00:37:05


Show Notes

This episode:  Evolution of a Podcaster: Jason's Journey from Stagnation to Success. 


Here’s what you’ll learn about:

Defining moments and personal growth. (0:01)

  • Jason Croft shares a personal defining moment that challenged him professionally and personally, and he had to make a decision to face it and grow from it.
  • Jason describes a softer version of a defining moment, where a challenge arose that required a decision to change or else, but it wasn't necessarily a dramatic or crisis point.
  • He realized he was not living up to his potential and felt stuck in his current role.
  • Jason found inspiration from a book and began a purposeful journey to transform himself, including starting a show to connect with the startup community.

Personal growth and transformation. (5:15)

  • Jason reflects on his transformation from introvert to coach, sharing how he overcame his fear of public speaking and now guides others through similar processes.
  • He recounts his journey from being in front of the camera to behind it, highlighting the impact of his first time sitting in front of a mic.
  • Jason reflects on his journey from introvert to extrovert, sharing how he discovered his energy source through networking events and podcasting.
  • He credits his growth to intentionality and doing the "reps" necessary to improve, mentioning his desire to be great and really good at podcasting.

Personal growth, parenting, and overcoming mistakes. (10:45)

  • Jason reflects on past mistakes and lack of action, recognizing the importance of taking steps to change and grow.
  • He shares how his personal transformation has positively impacted his relationships with his three sons.
  • Jason discusses his experience with divorce and how he prioritized his children's well-being during the transition.
  • He shares his thoughts on the importance of apologizing and being vulnerable as a father, and how it can set a positive example for his children.

Balancing parenting and inner child fun. (17:14)

  • Jason emphasizes the importance of being both a father and a friend to teenage boys, rather than choosing one role over the other.
  • He discusses the challenges of growing up and losing one's inner child as society defines adulthood.
  • Jason finds it amusing that as adults, we can still embrace our playful side and not feel ludicrous about it.

Mindset, self-awareness, and coaching. (23:04)

  • Entrepreneurs often struggle to balance work and personal life, leading to burnout and forgetting their pre-parent self.
  • Jason highlights the power of social media in shaping our mindset and attracting positive influences.
  • He transitions from service provider to coach, offering personalized coaching programs.

Personal growth, business advice, and mentorship. (29:30)

  • Jason discusses the importance of understanding the ideal client and tailoring the podcast to their needs and goals.
  • He emphasizes the importance of promoting the podcast and the host's personal brand to grow their reach and impact.
  • Confidence is key for success in life and business, according to Jason Croft.
  • Jason advises young entrepreneurs to err on the side of action and take risks to achieve their goals.


To learn more about Jason’s mission, go to his LinkedIn profile at https://www.linkedin.com/in/thejasoncroft/

Or his website at https://www.medialeadsco.com/


Jason’s Bio: Jason Croft

In his 30+ years in media, Jason Croft has worked around the globe creating professional content in wide-ranging roles and projects from producing award-winning movies to shooting for exotic animal shows in Texas and Alaska, to producing content for the largest boxing event in history.  

He has interviewed hundreds of entrepreneurs and industry experts from behind and in front of the camera.  He's been the successful host and producer of numerous shows including Startup Dallas, The Jason Croft Show, Strategy + Action, Power Content Coach, and Concentric.  As a frequent speaker and guest on podcasts, he teaches people how to create leadership-level content.  

Jason's skill is pulling his clients' genius out and packaging it up for the world to experience.  

Through his company, Media Leads, business coaches and consultants hire him to build their own Video Visibility Platform, elevating their online presence and attracting their ideal clients through powerful video content.


About your host: I'm Drew Deraney, the proud father of three children. For most of my life I've been concerned with what people thought of me and how I was supposed to act. I learned not to be my authentic self and instead became a people pleaser, a man wearing a mask.

In a 9-month span a few years ago, I endured four faith-shaking life events that caused me to question my existence.

I became determined to find a better way to live. Through intense self-reflection and awareness, I realized that in order to be happy, I must adhere to my standards of honesty, integrity and truth and needed to break free from the belief system that was anchored in me for close to 50 years.

I found my purpose and my mission in life. I've now become the man I know I am meant to be. My mission is empowering men ready to make a change to do the same.

My men's group and one-on-one coaching provide a safe space for men to share, without judgement, and transform. My male clients learn to release their inner greatness and stop self-sabotage, the #1 roadblock keeping them from reaching their goals.



Website: https://profitcompassion.com/

Email: [email protected]

Free Webinar: Overcoming Self-Sabotage Registration


Men’s Group Registration: https://www.eventbrite.com/e/771474359577?aff=oddtdtcreator

Book a Coaching Discovery Call: https://link.mavericksystems.online/widget/bookings/netweaving/connect30

Pick up a copy of Drew’s book: https://amzn.to/40dsbyR

View Full Transcript

Episode Transcript

[00:00:06] Speaker A: Welcome to from caving in to crushing it, the podcast for those who find themselves immersed in adversity and choose to write their story instead of having others write it for them. I'm Drew Duraney, and I'm your host. Today's guest is Jason Croft. In his 30 plus years in media, Jason Croft has worked around the globe creating professional content in wide ranging roles and projects. From producing award winning movies to shooting for exotic animal shows in Texas and Alaska, to producing content for the largest boxing event in history. He has interviewed hundreds of entrepreneurs and industry experts from behind and in front of the camera. He's been the successful host and producer of numerous shows, including startup Dallas, the Jason Croft show, strategy and action power content coach and concentric. As a frequent speaker and guest on podcasts, he teaches people how to create leadership level content. Jason's skill is pulling his clients genius out and packaging it up for the world to experience. Through his company, media leads, business coaches and consultants hire him to build their own video visibility platform, elevating their online presence and attracting their ideal clients through powerful video content. Enjoy the show. Jason Croft, so good to see you. [00:01:40] Speaker B: Good to see you, Drew. Always a pleasure to have a conversation, and I'm excited to be back on the show. [00:01:46] Speaker A: Welcome back. So, everybody, Jason was episode one back in October of 2022. And I think that's when I coined him, called Jason the Great, and that's what I call him now. So. So, Jay, it's great to have you back. And I know a lot has changed in the last year or so, and, you know, and I, plus, I miss you, because since we have, we haven't talked in a while, so I had to have an excuse to get you back. [00:02:11] Speaker B: Likewise. So I'm glad you did. [00:02:13] Speaker A: This is good stuff. So, Jay, so I have people on the show, men and women alike, who've gone through something in life that has changed them. And they elected not to run away from it, but really hit it head on. And now, you know, we talk about defining moments. I talk about how when we're kids, we're told life is linear, that it's a straight line. If you do all these things, then things are going to turn out okay. And that was like a lie. It's not a malicious lie that we were told, but at some point in our life, you know, in between those a plus b plus c, something outside our lives happens to us that derails us a little bit. And we have a choice. We either run away from it, ignore it, or we face it and we become stronger because of it. And I know you've gone through a few things in your life, and everything's relative. I'd like you to think back, think of that defining moment, that moment in your life, professionally or personally, that challenged you, and you had the decision to make of, what do I do with this? And you found a better way to live that helped mold you into the Jason croft you are now. Can you share that with the audience? I'd love to hear it, my friend. [00:03:24] Speaker B: Yeah, it's interesting. It's definitely a defining moment, defining decision. What's interesting about it relative to your question? And I think the way some people get faced with defining moments is a little bit different, meaning, you know, it wasn't hitting rock bottom. It wasn't, everything crumbled or this challenge came up, you know, this has to change or else. But that defining moment and that decision, it was a softer version, and I think we all experienced that kind of thing, that soft, like, well, things are fine, but I'm not living my potential. I'm not doing what I should be relative to what I know in my soul, those kind of things. It's almost a more dangerous, because that can go on forever, right. If you don't address that and actually listen to that voice and that pull and do something about it and instead numb it in whatever way that we numb it and, well, but you justify it, things are fine, I make enough money, or all of those things. So for me, what sparked it was Malcolm Gladwell's book the tipping point. Right? Reading in there about. He's got the three categories of people, like mavens, connectors, and sales people. And reading that description of a connector, someone who just knows everyone, and that's. You go to. To meet this person, stuff like. And I read that, and I just. In my whole body, I was like, okay, I want to be that. Like, it was, you know, the light shone to, oh, you know, and that was the furthest thing in the world from that, right? Like, I was the kind of, you know, I was even. I think I was in the sales kind of role at the time and all of that. And I would go, if I ever did get to networking events, it was, you know, hope somebody talks to me. Cause I'm not gonna talk to anybody. You know, I was just, like, the furthest thing from it. And starting at that moment, I went on this very purposeful journey of. I mean, it's an ongoing journey, of course, but that transformation that happened in essentially a year's time from wanting to be that person just to have that charisma, to walk into a room and be confident and be, you know, and all of that stuff, all of that getting that spark from the book, I think probably hitting 40, you know, it helped a little bit too, going, oh, I don't give a crap what anybody thinks. I just realized that. Such a freeing experience. And then the culmination of all going purposeful in that direction. Okay, how do I do this? Let me read the things and watch the videos and how do I do this? And how do I communicate better and go into this? Was starting my first show ever called Startup Dallas. I was. I was at a production company there in Dallas and found the startup community, and it's like, we should do a show for them. We've got, you know, studio space, three camera shoot, the lights, everything's here. I'll sit in the chair and ask questions. And all of those things together, they were such a defining moment because that sent me on a path that I'm on now that I love, and I just. I wouldn't be anywhere close to here without that moment to decide to become that, to, you know, to jump in, do my first show, which I fell in love with, but then also met, I mean, people who are just dear close friends to this day. You know, I started running my own networking events for years, you know, and it just, that was a transformation to really. And it did a couple of things. It certainly put me more into the me that, oh, this is me, this is what I'm supposed to be doing. I can feel that. But it also gave me a. A blueprint and just an example of what's possible for, you know, gosh, even just last year, I had to remember, like, I needed that transformation to go from more of a service provider, film, video events. That's been my world for 30 years. Right. And to make that transformation over to a coach, someone who guides people through a lot of these processes and stuff. And it helped to have that lesson in the past. Like, you can transform yourself. This is what's possible. This is what you do. And that's. That's been that journey for me that I'm kind of in the middle of coming onto the other side there, getting, you know, in the headspace to allow myself. [00:08:30] Speaker A: Absolutely. So. So before you picked up that book, did you see yourself as an introvert? Did you know it in your heart you were an introvert and wanted to break free, or you didn't even see it that way? [00:08:39] Speaker B: No, and I'm definitely not, because I wouldn't have ever described myself that way either. It was just that, you know, because that's the thing. Like, if I ever did go to those things, there's no problem talking to people once they start talking to me. Right, right. Once. [00:08:57] Speaker A: That was the. Initiating the conversation wasn't your thing. [00:09:01] Speaker B: Oh, yeah, possibly. [00:09:03] Speaker A: Say, okay, I understand that. I understand that. So I know that, you know, you. You used to be in front of the camera. Correct. And now you're behind it or vice versa, because I remember you coined something in the first episode about either behind the mic or in front of the mic, probably from your initial show. [00:09:22] Speaker B: So. Yeah, the opposite. Right. So, yeah, being. Being behind the camera, you know, forever. [00:09:29] Speaker A: That's right. [00:09:29] Speaker B: Yep. Yeah. And then, yeah, with startup Dallas was really that first time to be in front of it and sit down and, you know, I was just like, nobody else is gonna do it. I'll do it, you know, and falling in love with it, you know? Cause one thing I learned, and I remember the night I discovered this, you know, you talk about introvert, extrovert, and where we get our energy. I remember, I still remember the night I discovered it at a networking event, that I get energy from this, like, this exchange, and this is like, you know, an introvert typically, you know, they're. They can do this, but it drains them. You know, I've talked to them, have them on the shows who are like, yeah, I can sit here and be mister charismatic and do this, but I'm gonna go sleep for 3 hours after this. Right. You know, and for me, I'm just like, who can I talk to you next? You know, like, it just. [00:10:23] Speaker A: Yeah. So, so when. Tell me about that. That transition after. After you read the book and after you. When you decided to get in front of the camera. Because to me, if I didn't know your whole backstory and I see you now, I would have thought you'd been doing this your whole life. [00:10:40] Speaker B: Well, I appreciate that. And. And it is funny to think because. And. And I love it because that's, you know, I help my clients do exactly that. And it's. Again, it's such a great thing to point to. So, number one, the. Another fascinating piece is, like, my voice transformed. Right? I wanted a better voice. I couldn't. We all have that, right? Like, we can't stand our voices, and we can't, you know, when we hear it and all of that. We all have that. But I. But I'll go back and listen to episodes of startup Dallas from 2015, 2016. [00:11:16] Speaker A: Okay. [00:11:16] Speaker B: And my voice is actually different. And in part of, you know, I don't know, like, part of its intention, maybe the reps, maybe, but being intentional about. Okay, I sound way too nasally here. I can't stand this. I gotta. I gotta figure out how to do better. But that feeds into this other piece of all of that, of being purposeful and. And not just. There's a falling into it, which I kind of did, but there was also an intentionality to. I wanna be great at this. I wanna be really good at this. And it's. It's both doing the reps that you just can't get past. Right. Like, I can. I can sense a different you right now than episode one from your show. Right. Like, just, like, from everything from our call before this to this right now. Like, there's an energy from you of level of. Not that it was bad or anything wrong with, but you're just. You're at another level now. You know? [00:12:21] Speaker A: That's absolutely fair. Confidence does something to the voice. It does something to the body. Right? [00:12:27] Speaker B: Oh, yeah. [00:12:29] Speaker A: You stand. You sit up straight. I slouched a year ago, and there's something, too, and I was aware of it now, but there is something to feeling confident about your abilities because of all the reps. Right. And because the failures. The failures are a blessing. Right. We win and we learn. [00:12:49] Speaker B: Right. [00:12:49] Speaker A: It's not a loss when we fail. So, actually, you know what? Thinking about that, tell me a time you, quote, failed, whether it was personal or professional, yet you learned from it, and it helped you gain confidence in yourself. Can you think of something like that? I don't know if it's your move to Colorado. In the mountains. [00:13:20] Speaker B: Yeah. [00:13:20] Speaker A: Talk about the mountains, man. They speak to your soul. I remember that's a comment you said in the. In the first episode when you made that Colorado. Was that a big change in your life? [00:13:31] Speaker B: Yeah, it was a massive change. I don't. I don't see that as a mistake in any way. No, it's been. That's been fantastic. [00:13:41] Speaker A: If you left. [00:13:44] Speaker B: Oh, if I left. [00:13:45] Speaker A: Here, if you left Colorado at the time you had just moved there, that would have been. That would probably would have been something that you would say regret, but I mean. [00:13:53] Speaker B: Oh, it definitely, definitely would have. Yeah. I'm fortunate all that, that worked out. Yeah. That's a tough one. I'm trying to think. I think, you know, my biggest mistakes have been lack of action. That's been my biggest ones. Right. [00:14:16] Speaker A: We've talked about that. [00:14:17] Speaker B: Yep. And I don't know that. I don't know that there's much upside to that other than the learning that you mentioned. Right. There's definitely the lesson in that, that, you know, you do that enough and you get that visceral. Okay. I'm not. I I'm not gonna let that happen again. So that's the positive out of that, certainly. And that's. And I do say that's a mistake, of course, timing and blah, blah, blah. And there's benefit that maybe that didn't happen, and sometimes those things are in place, but there's. When there's a pervasive lack of action. [00:14:55] Speaker A: Yeah. [00:14:55] Speaker B: It's just, it's. It's a harmful thing in business, for sure. [00:14:59] Speaker A: No, absolutely. And, you know, the stuff that happens to us, we forgive ourselves because of. [00:15:03] Speaker B: We. [00:15:04] Speaker A: We did what we could do with the tools we had at the time, you know, but I think the key thing is to realize that you need to change and actually take that. Take that step. And I know you've done a lot of, you've taken steps that you weren't sure of, but you did it, and it would benefit you, and that helped you grow as a person. And I, and I think it probably helped your boys, too. You have three boys, three sons. [00:15:30] Speaker B: Yeah. [00:15:30] Speaker A: Tell me about your sons, how they're doing and how you believe that your transformation has helped them grow, because kids kind of emulate the actions of their parents. So I'd love to hear about that. And father. [00:15:41] Speaker B: Yeah. [00:15:42] Speaker A: All that's transpired. [00:15:44] Speaker B: Yeah, absolutely. And going through, you know, divorce a few years ago and, you know, once we moved out here and everything, and, and I'm so proud, honestly, of both myself and my ex in that transition time of just our boys are priority, period. And they've felt that. I've had conversations with them about that. They felt that because we've all seen either movies, television, down to people we know, the negative, nasty versions, and that's usually what we hear about and see. And so, you know, it's been wonderful that, that they've had an example, front row seat of, oh, people can part ways and it be just amicable and wonderful and easy. Right. And in all of this journey, what's great is to be able to have these kind of conversations with my boys, each of them at different levels, like 1815 and eleven and my 18 year old, we have these conversations a lot in this. He's in that space of personal development. I really want to get better at this. And as I learn things, being able to impart and some of those lessons that, I mean, I just, there's so many times that I'm in mid conversation and in my head going like, yeah, you're talking to yourself, you need to get this figured out. But I'll also share that with them. That's the important thing. It's just like I'm telling myself as much as I'm telling you and I'm so adamant and maybe upset in this moment or just like, hey, I want to shake you. Like, feeling, I'm telling you, I'm feeling this way because it's so important because I'm 49 and dealing with it, you know. So I'm telling you, this is a major thing to figure out. So it's that kind of conversation, not my way is a highway and you're under my roof and, you know, the nonsense sort of conversations. And I think that and being able to apologize, those are the two biggest just wins, I would say. I'm glad to stand up and say as a father that I know some men especially can't do, some just parents, period. They feel like, well, that's not a father's role, and they're blah, blah, blah. And you just keep that inside and that's, you know, to be able to go, oh, buddy, dude, I just lost my stuff and there was no reason for it. Like, that was insane how I just reacted. Absolutely, I'm sorry, you know, it's true. [00:18:51] Speaker A: And that's a credit to you. And I think a parent needs to be comfortable in his or her own skin in order to be able to apologize to their child. I think too many parents have that ego of, I'm the parent, you're the kid. Do as I say, not as I do, and that's going to be a detriment to the kids. So the fact that you're able to admit, and I do it too, to my kids, I mean, I tell my kids every day, I learn something from them, they're teaching me something every day. And once we as parents can open up and say we can learn from our children just as they learn from us, I think it makes for a healthier relationship. And I think you've done that with your boys, so it's good stuff. [00:19:31] Speaker B: Yeah. And, you know, it doesn't have to, you know, it doesn't have to swing all the way to, I don't know, some, you know, you hear the, everyone wants to shout either this version or that verge, it's either or, you know, and it, of course you can swing too far the other way and it's, you know, people rail against, like, you're not your kids friends. That shouldn't be the goal. And not, you know, it's like, well, you don't have to, like, you know, it's just such a weird thing that just. That you have to stand in this thing. Like, there is a friendship there. There should. Ideally, like, that's amazing. Like, to have teenage boys and they want to be with me and I want to be with him. That's a win. Like, no matter how you. You put it. And you can still be in that father role and have a human conversation and a peer to peer conversation, and you talk about building up self esteem and, you know, confidence in your boys so that they can go out and operate in the world that way. It's huge. [00:20:40] Speaker A: I think I agree with you 100%. And I believe that growing up, we're almost, as men especially, we're taught to do an either or kind of thing is either this or or that, and I think that's wrong. We can be both, right? So just, like, you can be the father. This is what I want you to do. You could also be the friend in the thing. You don't have to be one or the other. And I think too often, we pick one side or the other and we stick to it, and then we lose our authentic self. Like, we're putting that mask on. And I think that happens a lot when they. When the calendar switches, you go from 17 to 18, and now on paper, you're considered an adult. Right. And then depending on how. How the. The picture is painted of what an adult is defined as, we kind of lose that inner child and we stop having fun. I saw a quote the other day that said, we don't stop laughing because we grow old. We grow old because we stop laughing. [00:21:36] Speaker B: Yeah, we love that. [00:21:38] Speaker A: And I know you still are a kid at heart. I believe you posted once with the motorcycle or something like that, and I told you to wear a helmet. Tell me about some. Some hobbies like that that you enjoy out in the mountains of Colorado. [00:21:51] Speaker B: Oh, yeah. Hiking. Hiking is a blast, for sure. Yeah, I got a motorcycle. [00:21:56] Speaker A: Motorcycle. You were on something, was it? Bike? [00:21:58] Speaker B: Oh, yeah. Yeah, I got a motorcycle last year. [00:22:00] Speaker A: There you go. [00:22:01] Speaker B: And none of the listeners will believe it, but it was actually a very practical decision. Yeah. Yeah. The car I was driving, just like. And it was actually a. You know what? This would be really smart. And, you know, but then, I mean, I just. I love it so much. It's fun. It's such a blast. And I had a motorcycle when I was six. So as a little kid, you know, like, I think it's bringing back that a lot and it's great. It's kind of the best way to do it, though. Like, I never cared anymore because I had it out of my system. I think from like six to eleven had dirt bike and ride that. So I never, you know, I wasn't on one in crazy teenage or twenties, you know, time where maybe you're going to be a little more reckless now, you know, 49 getting a motorcycle and just like, cool, be smart about it and have fun. [00:22:55] Speaker A: I love that, Jason. And there is a message here, and what you're saying is that as we get older, we don't have to give up being that child, that inner child again. It's, it's, it's not an either or, it's a both. And we're able to choose when we can show our child self and when we need to be the adult. And I commend you for keeping that inner spirit. I mean, I lost it for a long time, pal. Which is the point where my kids will ask me, like, what do you do for fun, dad? And I'm like, duh, I have no idea. Cause I lost it. And so I'm in the process of finding myself again and enjoying what, you know, do. [00:23:36] Speaker B: And what are you finding right now? [00:23:38] Speaker A: You know, it's. I tell my kids that I used to love doing practical jokes on my friends in college. I said, but you don't want me to try those practical jokes on you guys. They asked me to tell some of the stories, and I'm talking about tying my friend's shoelaces together while he's asleep in the library. So. And then we'd move to our seat, and then the lights flicker and he's, we all have to leave the library and we hear th thump. It was him falling and he sails Duraney, you know that, uh, so, I mean, I just, that stuff would make me laugh. I don't want to hurt anybody, but I would do stuff like that because it was just me, you know? And so I'm slowly opening up to the fact that I'm going to start saying yes to my inner child. Like, if I want to go out and have a snowball fight with my kids at age 55, I'm going to do it. [00:24:22] Speaker B: Yeah. [00:24:23] Speaker A: So I am rethinking of just being. [00:24:29] Speaker B: Isn't it funny, though, that, like, it should be ludicrous that we, that we can't answer the question, like, what do you do for fun? Right? Like, especially as, I think especially as, as entrepreneurs. I think that's, that that's their own breed, because it's like, okay, family, friends, every chance I can in business. Like, that's the thing now. It's great when you love the business and you're in a mode of, like, oh, I'm learning about this. I love learning about, like, this is not it. I mean, that's. I spend my free time learning more about business, and I love it. It's a blast. But there is something. It is a. It is a different thing when you can't just go, oh, yeah, for fun, I do this, this and this. You know, you have to really search and. Well, I guess, yeah. [00:25:26] Speaker A: And it's a challenge. How often during the course of our busy days do we sit down with ourselves and reflect? We don't. We need to. It's important. It's hard to sit down and remember who you were before the children. I mean, I've had the toughest time saying, what was my life before kids? But, you know, it's there. The brain does not forget. There's layers of memory there. But if you really are purposeful, you talked about, I'm purposeful. Really purposefully. Get to know yourself. Then you start all of a sudden to remember some of the stuff you enjoy doing in the past, you know, because our brains can remember the good stuff, guys. Usually it remembers the bad, the negative stuff right away. But we can. We can train our brain to remember the good stuff, and there's a lot of stuff. So. Yeah, I don't know. That's kind of like why I like hanging out with you, because you. I see that, that, that spirit in you, Jason. I don't know if you see it. Even when you were at networking events or anything, when you speak, you seem to be enjoying life. And I think many people need to have somebody like you around them, so it rubs off because life should be enjoyed. It doesn't have to. Well, I appreciate that we allow it to be difficult up here in our brains. [00:26:39] Speaker B: Right. [00:26:40] Speaker A: So. [00:26:41] Speaker B: Well, yeah, it's an interesting filter, too, because it's. And it is. You're in control of it. You know, I think. I think social media, let's just talk about Facebook, particular, I think is the perfect, it's just a great, beautiful, real world example of what's true that. How many people do you know just like, well, I got off Facebook. They're announcing on Facebook that they're off Facebook. Right. I got off Facebook because it's just negativity and it's this. And it's these horrible people doing like really? Because my feed's full of like moose and cool people I know and happy thoughts and positive quotes and it's, it's the algorithm. It's just reflecting back. And the world is like that. Whatever you're feeding in there and spitting out, you're going to get more of like, you can put that in whatever category you want to, but that's just the way things are. And so when you stop the negativity coming in, that makes you want to react to negatively back out. Like, it's amazing how the world transforms. [00:27:51] Speaker A: Well, that, that's the thing. We have a choice. We have a choice of who we let in our lives. And so that Facebook example. Yeah. What we, I think it was our friend Fetton Joseph who said, be careful what you consume or be aware of what you consume, whether it's food or whether it's thought or whether it's the people in your life. And that's a very, that's a very good point. I think, you know, as our mindset shifts in life, when we go from a fixed and scarcity mindset to a more of abundant one and more of a growth one, it's the law of attraction. We're starting to attract people who make us feel better about ourselves. And that's really what life is intended to be, right? Live in service and kindness, man, if it does come back to you. [00:28:37] Speaker B: Yeah. [00:28:37] Speaker A: All right, so tell me a little about, before I get to my two questions, and I want to promote what you're doing right now. Tell us a little about that transition from service provider to now the coach. I'd love to hear how you transition that. I know it's very recent, but you're going places with that, so if you can share that for a few minutes. [00:28:58] Speaker B: Yeah, absolutely. And it's, it's certainly a head game. Right. It's just the allowing which, you know, there's, we can all point to some example that's just like that part going on. But it's been a part of my service for folks. So especially in the last couple of years, the, you know, basically, you know, the done for you aspect of creating a video podcast for someone doing all the stuff. Right. Well, a big piece of that, you know, my clients would, would buy for the service like, hey, I need to get this done and created. But then what they loved the most that I found out through those conversations. What were the coaching sessions right before or after, you know, an interview that they did or, you know, hey, let's dig into, you know, I know what you want to achieve with this show. These last six episodes. They're not hitting it. Like, what can we do to steer the structure of the show to your interview style, to who you're bringing on and what you're doing with the, you know, so it's been there as a. As an aspect and just transitioning now to, okay, what form does that take? What's the tangible, you know, outcome? To me saying, okay, I'm a coach now. Right. You know, and in what very specific way. So, you know, it's taken a while to sort of first allow it go. Like, you know, you're. You can do. Just do the coaching part. Right. Like, all right. And have enough people go, yeah, weren't you doing that already? You know, which is helpful, but, yeah, getting to that space and then just, you know, finding for myself what, what I want, what form I want that to take. And maybe I'm comfortable with first. And then I know it'll probably evolve to here. But let me start with this. Let me start with a six week coaching program that I'm right there with them. It's one on one, and we're doing that, like, build that and into these other things. Well, I love that. [00:31:04] Speaker A: I mean, on the service and when you're doing all the video stuff, I get that part. And you need to have all that experience to transition into the coaching piece. What I love about what you do is you meet your clients where they are and they tell you what they'd like to see people feel or out of the video, and then you can kind of guide them to what outcome that they want. Right. I mean, yeah, it's all different based on different clients. They may want their, their viewers to have some type of feeling, and if you don't see, you know, the results giving that visceral reaction, then you could suggest something different. I mean. [00:31:44] Speaker B: Right, yeah. And the, you know, the big. My big approach with everyone and helping them put this, you know, video podcast together is so that it actually grows their business. Right. So I'm working with speakers, experts, coaches who, they know their stuff. They've got this down. They're looking to grow their business, but also grow their reach, grow their impact, their personal brand over time. And to do that, in a way, just making sure, first and foremost, before we ever record a single episode, making sure they have all that down. Where do you want to go with this? Who is your ideal client? Let's bring them on the show. Let's have these conversations with your folks. And there's several layers to this that helps them just in the structure of their show achieve that outcome. And then all along the way, like, okay, cool. This line of questioning, that line of question, we can get into the nitty gritty as well. [00:32:46] Speaker A: Love that. Um, well, the audience is going to want to get to know more of you. We've got the. We now know the essence of Jason Croft. And. And, folks, is that a touch? [00:32:57] Speaker B: Perfume. Essence. Is that a perfume or essence? [00:33:00] Speaker A: Probably essence of Jason. Yes. And you can't. You smell it through the zoom here. [00:33:05] Speaker B: Exactly. [00:33:06] Speaker A: So I want to promote this. [00:33:07] Speaker B: Wonder what that was. [00:33:08] Speaker A: Yeah, it was me, and I picked the wrong thing off the shelf. Sorry about that. So people going to want to get to know this guy, go to JV. Very important. Thejasoncroft.com. And he's got links to all the different shows he's doing. Plus, you can learn more about media leads, his business. Plus, as a human being, you're going to want to get to know him. So do that. So I got two questions for you, Jason, before we go. All right, so you now have the opportunity to sit down with young seven to ten year old Jason to give him advice about life. What are you going to tell them? [00:33:49] Speaker B: That confidence is everything. And all the doubts that you may have yourself and insecurity stuff. Everybody's got them. They all, no matter who you look at, at what age they are, they're feeling some version of it. And, you know, from, gosh, making friends to, you know, achieving anything and, you know, eventually getting a date and all of that confidence is everything. That would be. That would be my biggest advice. [00:34:34] Speaker A: I love that. All right, so switch gears. Different hat on. You're now sitting with young entrepreneur, young businessman Jason Croft, and you want to give him advice about business. What advice are you going to give him? [00:34:47] Speaker B: That confidence is everything. [00:34:50] Speaker A: How did I know that was going to be the answer? [00:34:52] Speaker B: I continue, sir, and I'm happy to expand and do some other stuff, but it is amazing. That took me 40 years to get anywhere close to feeling it and knowing and understanding the power of that. Second to that, I would say error. On the side of action. You got an idea? Boom. Go, go. Yeah, but I'm thinking, go, go. [00:35:22] Speaker A: Err. On the side of action. I love that. Well, Jay, I have to say I'm grateful you're in my life, my friend. [00:35:29] Speaker B: Likewise. [00:35:30] Speaker A: I wanted to appreciate that. Yeah. I want to thank you for continuing to be in my life all these years. You know, I always thank the people who introduce us. And I was looking back, I have, actually a spreadsheet here, and I believe it was Diana moring who introduced us. [00:35:46] Speaker B: Oh, wow. Yeah. [00:35:47] Speaker A: Back when. Yeah. So I want to thank Diana for introducing Jake. [00:35:50] Speaker B: Yes, indeed. [00:35:51] Speaker A: Yeah. And, Jake, just thanks again for being who you are. Keep doing what you're doing. You're a breath of fresh air. And I am so looking forward to seeing you around. And see someday God will afford us the opportunity to meet in person. Man, I'm giving you a big hug. [00:36:07] Speaker B: Absolutely. Drew, it's. It's. It's an honor to call you a friend. Um, and just have a front row seat to what you've been creating, and you're creating now. And, uh. So impressed, man. It's. It's a blast. I'm. It's been an honor to be here and have another conversation with you. And, yes, we'll meet on a mountaintop one day. [00:36:26] Speaker A: Yes, we will. Well, I love you, brother Jason. [00:36:29] Speaker B: Love you, too. [00:36:29] Speaker A: All right, everybody. Hey, be good to yourselves. Take care. Thanks so much for listening. If you enjoyed the episode, please subscribe and give us a review to help others find it. If you find yourself immersed in adversity and would like to find support from other men in times of struggle, please become a member of my men's supporting men collaboration tribe by emailing me at [email protected] expressing your interest, and I'll get in touch with you. Speak to you soon. Bye.

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