Episode Transcript
[00:00:00] Speaker A: Foreign.
[00:00:09] Speaker B: The podcast for those who find themselves immersed in adversity and choose to write their story instead of having others write it for them. I'm Drew Duraney and I'm your host.
Today's guest is Josh Tapp.
Josh Tapp is the founder of the the Pantheon, a community of entrepreneurs linking arms in the fight for entrepreneurial freedom.
Josh has successfully leveraged the Pantheon method to take his podcast, the Lucky Titan to the top five on Apple Podcasts, to generate over $50 million in revenue and to build and sell four B2B companies, his exclusive mastermind. The alliance has attracted some of the biggest names from across the globe, making Josh the foremost authority in relationship marketing. Having shared his methodologies with kings, Fortune 500 CEOs, A list artists, and over 1 million entrepreneurs from across the globe. His mission, to rally the world's best humans to solve the world's biggest problems through entrepreneurship. Josh is a sixth generation entrepreneur whose journey actually began at the ripe age of 11.
Following the principles of passing down knowledge, his dad offered him the option of choosing hard labor or reading a leadership book to earn money.
Promptly, Josh headed to the bookshelf and chose the smallest book he could find. The Richest man in Babylon. Little did he know that unassuming choice would catapult his mindset and motivation to build an entrepreneurial empire. He read the book multiple times, and with each unveiling, he learned that building a business wasn't really his goal. His goal was owning a business empire and helping to change the world by sharing what he learned along the way.
Enjoy the show. Josh. So good to see you, my friend.
[00:02:08] Speaker A: You as well, man. Excited to be here.
[00:02:10] Speaker B: All right, so I always thank the person who introduced me to my guest and, and today I want to thank Todd. Aaron. So, Todd, you may not even remember that you introduced me to Josh Tapp. You did, and I thank you. And there's always a reason why these things happen. So I want to thank you.
Why do I have Josh Tapp on this show? Well, we'll get to that. I always, you know, start out by talking about how when we're young, we're taught that life is linear, it's a straight line, and it's not a malicious teaching.
We're taught that if we do the right thing, whatever the right thing is, A plus B plus C, in that order, D is going to happen.
And for the most part, life is linear until it's not.
There's always an external circumstance that gets in the way and kind of derails that straight line to More of a circuitous path in life.
I call it defining moments. Now sometimes we see those defining moments and sometimes we don't. Sometimes we see him and we do something about him. Sometimes we see him and we don't do anything with that. I, I see that there's three types of men. There's man number one. He's got a ton of blind spots.
What he sees in front of him isn't always what he thinks it is. And he just goes about life the way he was told to do it. That's it. Nothing changes. Then there's man number two. Man number two has a more heightened self awareness. He sees that adversity, yet he's the victim.
He blames others. It's life doing it to him and he can't change anything. He's got no control.
So he lives life the way other people want him to. And he's got so many regrets on his deathbed.
He could, he knew he could have done something. He did didn't. Then there's man number three. That's Josh Tapp. Man number three is who we bring on the show. Man number three has a very heightened self awareness and he sees that adversity and he says he's sick and tired of being sick and tired that this adversity is not a barrier, it's an opportunity. It's life doing something for him where if he does something different and addresses that opportunity straight on and takes massive action, he becomes a stronger man in the end.
So, Josh, I want to ask you for the audience, reach back as far as you need to.
Whether it's a tap on the shoulder, the whisper in the ear, or 2 by 4 upside the head that I needed that defining moment that moved you from whatever man you were to man number three to be the Josh tap you are now and how it affected you personally and professionally.
[00:04:48] Speaker A: Yeah, I, you know, when you, when you asked me this question the first time, I'm like, man, there's always more than one, right? And it's about the big life lessons.
I think a catalyst moment for me that if I had chosen the other path, I'd be a totally different person. I would say is I was 18 years old. So I grew up as part of the LDS Church, Church of Jesus Christ of Latter Day Saints. And in our culture when you are.
At the time, when I was 18, it was expected that at 19 you go out and you serve a two year mission. It's service based.
It's very, it's all volunteer. You have to pay your own Way, like it's, it's two years of, of serving. There's no, no pay or anything for it. And all of my brothers before me had, had done it. I was, I was raised very strictly and I still love, I still love my religion, still stick to it, but, but when I hit about 17, I started going, I don't think I'm a good enough person to do this.
It's really what it came down to, you know, like between the vices and the habits, the laziness, all this stuff. Because one of my brothers had served in Argentina and he had a really, really hard time because it was, you know, third world country where he was at. He was in very, very poverty stricken areas. And I was like, I don't think I'm cut out for this. I'm too much of a wimp.
Anyway. We, So I was 18, deep in vices, had a girlfriend that wasn't really the best for me, still respect her as a person, but definitely, definitely was not leading me down a good path is probably the best way to put it.
I can't remember where exactly I was, but I remember driving with a couple of my buddies who were, they were all planning on serving these missions. And I, I was in the car and we were listening because once or twice a year the prophet of our religion actually makes announcements and changes and whatnot. And he made a change.
He said, we believe that young men can now start serving at 18.
So I was three months into being 18, not even slightly ready to go.
But then we're in the car and my phone blew up. Everybody's calling me and being like, man, you can go now. This is so exciting. You can leave right now. And I'm going.
A, I wasn't even sure if I was planning on going.
B, it wasn't for like nine months, which when you're 18 is like 20 years from now, you know, but it was, it was a really interesting moment for me because I do remember because both my buddies were like, oh, we can do this. And we spent like three hours talking about it. I don't remember where we were going, but we were just driving down the highway and they're like, they were so excited that I could go. And I just remember being sick because I'm like, my life is not in a place where I can go serve other people right now, you know, and, you know, thank, thank God, truthfully, that I. That was a pivotal moment for me because I went, you know what?
I'm gonna do it, I'm gonna try it.
A lot of social pressure, but it was in a good way. And then that led to, I mean it was almost a year, took me almost a year to be able to get out because I had to clean up my life in a lot of ways. And, and, but it was a real defining moment for me and I'm like so grateful for it because for me it gave me an opportunity to, you know, in that moment I could have been like, fully reject it and move on. And I'm so glad I didn't. I still can't believe I didn't. If I'm being 100% honest, I don't know what sparked me. So again, thank God for this, but, but it was like, you need to go. And, and it made me change all of my, the bad things that I had in my life, but also helped me like augment the things that were good and that, that mission I served for my church, I served in southern Mexico, went to a very poverty stricken area, lived through hurricanes and kids dying and some like horrible, horrible, but also amazing experiences that grew me up really fast.
And I'm so like, this is me being 100% honest. I wouldn't do it again. It was extremely difficult.
Very, very grateful for the experience. But a lot of people ask me, would you do it again? Like, no way. I still want my sons to do it, right? Because I'm like, I think it's so helpful for them, but I don't want to do it ever again.
But I learned so much from that and it grew me into a leader. It helped teach me sales skills. It helped me realize like I could get outside of myself when I'm in depressive state. So there's so many big lessons learned from that. But like when you say defining moment, that for me was that because I was kicked in the face being like, it's time to like you said a two by four, right? It was like you got to make a decision. And it was like, I have to make a decision today if I'm going to do this or not.
[00:09:49] Speaker B: I'll give you a lot of credit. And we talk often about being feeling worthy, right? You say you're not worthy at this moment to serve others.
Somebody, God, thought you were worried to do it and you proved to yourself you did it and you did it scared. I mean, you may not have said you were scared at the time, but the underlying emotion has got to be a little fear. At age 18, going out to a foreign country without your family and doing things you may not have been accustomed to. To doing right. So I give you credit for that.
So you get home after the. To your mission. What'd you do?
[00:10:33] Speaker A: I ended up going to college. I did my. My undergrad at byu, and about three months after I got back, I started my. My second company because I had built a. I had built a first company before I left on my mission. But what was that when I got back?
[00:10:50] Speaker B: What was the. What you built before?
[00:10:52] Speaker A: First one. So I built a landscaping company from the time I was 11 on, I had the itch. And so I built a landscaping company and sold my contracts off when I went on my mission. That was one of the reasons I, like, I was like, I needed more time. Right, right. Cause I had to button up the company and. And hand it over. But anyway, long story short is it, like, when I got back, I was like, you know, I don't really want to do any more manual labor. My dad owned a construction company, and he.
My whole life growing up, we were doing manual labor. Really, really hard manual labor. I mean, from like, 6 years old, it was the family business. That's what we did.
I'm grateful for it in a lot of ways. Learned a lot of skills that are helpful now, being a married man with kids and having my own home and whatnot.
But when I got back, I'm like, I really want to do something that's more technical and around successful people. So I knew I wanted to serve businesses, so I started a Facebook ad agenc. I was in school.
[00:11:50] Speaker B: Oh, wow. Okay.
[00:11:51] Speaker A: Yeah, it was right when Facebook was kind of becoming popular, and it was really easy to get results back then on Facebook.
[00:12:01] Speaker B: So, yeah, it's just starting out. Sure.
[00:12:03] Speaker A: Yeah.
It's way more complicated now, for sure. But it was more about just make sure you target the right group and throw something in front of them and you'll get some sort of cheap result. But anyway, point being, started that company and, you know, I. It took me quite a while to build it because, like, I wanted to. I wanted to use my business, but I still wanted to go to school because a lot of people are very, like, black or white about school. It's like, school's stupid or. Or school is the only way you're stupid if you don't do school. And I'm like, I'm so grateful for the way I did it because I went through and I did my master's, I got my MBA, started into a PhD program and everything else as well. But I did all of that while owning a company, and a lot of people are like, well, your grades suffered, everything else, I'm like, no, it actually helped me dramatically because I knew the application of what I was learning because I was using it. And so I'm very, very grateful for schooling and I think it was a great lesson for me. So I'm not one of those entrepreneurs that's like, screw school, don't do it.
I think it's a great tool. Yeah.
Anyway, long story short though is I use that to kind of pay my way through school.
That's where I met my wife too. So obviously happy I went to school. But long story short, that's kind of what started the, I'd say digital entrepreneur journey was starting into Facebook ads. And it led me down to working with entrepreneurs, which is the group I resonate most with.
[00:13:37] Speaker B: So question for you with, with the religion you grew up in and the social pressure in a good way to do the two year mission.
And after going to BYU and after school, was there pressure to do something different from being an entrepreneur just out there?
[00:13:56] Speaker A: That's a really good question. I was very blessed. So my dad, he was never that successful. I mean, we were very, very broke most of my life, except for about two years. We had a really good couple of years and then it was just, I mean, where's the next meal coming from? Broke, right? It's like growing up in that poverty was, was hard. But from the time that I was 11 years old, my dad, I think he realized I was an entrepreneur. And so he really helped cultivate that and helped kind of get me around his world more and the business side. And I would say of all of my siblings, I'm probably the most entrepreneurial and I'm one of eight kids, but they, we all have a little bit of the. I was actually raised that way. My parents didn't expect me to have good grades. They're just like, just do your best. And the funny thing is, through that I always maintained at least a 3.6 GPA, you know, and I had a 4.0 in high school and then in college I had a 3.8, I think is what I ended with for my undergrad. And it wasn't because I'm like, oh, Mr. Genius or anything. It was just like I didn't have that pressure of you have to get the good grades. And it actually helped me a lot.
But in the same token, a lot of people will tell you this. In our church, there's really no pressure to go to college or to start a business. So there's really no negative pressure either way.
But I was definitely kind of molded, I think, by my dad in a really good way. And then through my dad met some very, very successful people who kind of helped usher me through to the next step.
[00:15:31] Speaker B: That's what I was asking because you mentioned your dad wasn't too successful. And I assume you meant financially because.
[00:15:37] Speaker A: You mentioned the financially. My dad was a very successful man. Otherwise.
[00:15:39] Speaker B: Yeah, otherwise. Yeah. And so. But he hung around. He had people he knew who were financially successful introduce him to you. Because I was going to ask about mentors and how to build.
[00:15:48] Speaker A: Yes.
[00:15:49] Speaker B: And you had that. That's very important at a young age to have the mentors.
[00:15:53] Speaker A: Yeah, I agree. And actually, funny story on this. My dad, he's still alive.
We were talking about when was it? Right on Christmas time, I think. No, no, we were fishing. So it was like last summer. So he and I are out fishing. It's like the one thing my dad and I have in common other than business. So we, we.
We're out fishing. And I asked him, like, was it intentional where we lived? Because we. So we live in Idaho Falls. I still live here.
[00:16:17] Speaker B: Okay.
[00:16:18] Speaker A: Small town, about 100,000 population.
But there's a lot of wealth in this town and a lot of people don't realize it. Some of the most successful people in the world live here. Okay. And they're, they're not that the grandiose type millionaire billionaire people. They're just kind of the incognito ones. Like you're not going to find them in a magazine. But then, yeah, they're flying families on private jets and helicopters and stuff. And nobody knows. Long story short, we, in our area, there was this really, really rich area right on a hill, right.
And we live right at the base of the hill on this five acre property that was very redneck is probably the best way to put it.
Kind of, kind of beat down and everything. And it was one of like four properties in the area that were like kind of the poor families. But the way that our church works is that you're actually separated into these geographic groups.
And my dad realized that that's where the wealthy people were. And I asked him, I'm like, did you strategically buy that piece of property to be in that. That ward is what they're called. And he's like, count me.
And I'm so grateful for it because like my, my. All of my young men's leaders growing up were extremely successful entrepreneurs. I mean, we're talking 100 millionaire plus guys who very, very successful.
[00:17:36] Speaker B: And they good for him, though, Josh.
[00:17:38] Speaker A: Yeah.
[00:17:38] Speaker B: He knew that you guys belonged, not necessarily because of the financial aspect, but you belonged as human beings to be in the best place possible to grow up. So that's a great story.
[00:17:48] Speaker A: Yeah. No, I appreciate that. It's funny because it did.
I couldn't be more grateful for it because a lot of those men are still some of the people I look up to and have befriended and who I aspire to be in a lot of ways. But even the ones who weren't that financially well off, it was just a good group of men who helped kind of guide us along. And anyway, long story short, though, is like, he threw that. And then he was very deep in network marketing, and his good. Really good couple of years, he kind of made it to the top of these companies. And so we were meeting a lot of these millionaire guys who I still to this day talk to. I'm not in the network marketing space, but just good men.
So I was so grateful that he got me around wealth early. And I'm like, that's been the big thing I've been trying to tell anybody who has kids is like, just if the worst case scenario of getting them to know somebody with wealth is that they're going to get a little bit smarter, are they going to get a little bit higher level of confidence or they're going to humanize millionaires, billionaires? Because I remember the first time I met somebody because I didn't realize all the guys around me were so rich until I was out of the house. But the first time I met somebody who I knew was a millionaire, he came and sat on the couch, and I was right next to me, and I was, this is holy ground. Nobody sit here on this couch. This guy's made a million dollars. You know, and it's kind of funny now just how that's. That idolization has really gone for me because I've gotten to know people in the billions, tens of billions, hundreds of billions category, and they're just humans, and they're all weird. Like, the more wealthy they are, the weirder they are, in a good way. You're like, man, you're just so awkward. It's awesome. It makes me realize I can still be my awkward self and be successful, real human beings.
[00:19:35] Speaker B: I love that. That. I love that.
[00:19:36] Speaker A: Yeah. Anyway, I love it.
[00:19:39] Speaker B: So after the Facebook ad agency, what'd you do after that? What was the next.
[00:19:45] Speaker A: So that company.
That one was a catalyst company for me for sure, because it taught me a lot of the skill sets of marketing and working with high level entrepreneurs. But that one I virtually had to close down. I sold off a couple of accounts, but we started to. I got married about two years, three years into that, at that company. And so we. My wife was really taking care of me. She had a job, she finished her degree a couple years before me.
And she was paying the bills for us, but ultimately wanted to be a mom. And that's what she is now. And she loves it, but she kind of had to pay my way through it. But what we ended up finding with that company was that I was working with a lot of local businesses and I was like, man, I just. I just want to work with more successful people. I'm like, I know some of them. I know we could help them, so how can I do it? And. And we kind of had this as another defining moment, if you want to know them. But I had one of my biggest clients call me because we had like three weeks where all of a sudden everybody dropped us. I mean, everybody.
It was crazy. We had. It was. 70% of our revenue was gone over three weeks.
[00:21:00] Speaker B: This is when they had a Facebook.
[00:21:01] Speaker A: Ad thing with the Facebook ads company. Yeah. And so we.
At one of our companies, one of these companies called me, and they were our biggest client. And the craziest thing, though, is they fired us because they're like, you did too good of a job. We produced them enough. It was February, and we had produced them enough leads till the end of the year.
And I. I had never thought. Because I'm like, well, then just scale your operations. But anyway, point being is they. They called me and they're like, thanks for doing what you did. I think this is all we need for the year. We might employ you next year. Like, it's February, dude. And I'm like, relying on this income. Anyway, long story short, and I had other clients drop me, so it was kind of one of those. I wouldn't say rock bottom, but I was pretty close. I was bouncing on the bottom, right?
And I had a mentor at the time, and I'm so grateful for him too. But he. He was like, josh, I think you. You need to start just working with more successful people. And he just told me, ask them what they want and find it for them.
And so I started doing. That's when I started my podcast and just started interviewing successful people. And that got me in the door with billionaires, hundred billionaires, and working with them. And all I ever did was like, who do you need to meet?
Right?
Who's the kind of person you need to meet who would be a catalyst for you. And that.
That took our podcast to top five for. In marketing for a long time. We were there for like three years or two years. Maybe two years. But.
But that. That ultimately has led me down the journey of building three other companies that we've sold. That it was just through realizing that, wow, I have a certain skill set that they need, but also they have the network I need, and I also have the network they need, weirdly enough. So it was collaboration.
Yeah. Yeah. And it's. Instead of getting sucked into the hey, let's collab, which I hate when people say that to me, it's like, hey, let's collab. That means that's basically us both saying we're never going to talk again is really what comes down to.
[00:22:55] Speaker B: I got one of those emails just the other day about collab.
[00:22:58] Speaker A: Yeah, exactly.
[00:22:58] Speaker B: Okay.
[00:23:00] Speaker A: And I'll be honest with you, for a long time I used that language because I realized nobody ever follows up with it. I used that to end calls a lot of times. But, yeah, it's collab sometime. And then we walked away.
Still never talked to those people.
And I kind of feel bad about it If I'm being 100% honest. But the point is, though, is that working with more successful people has helped me realize that even those who aren't financially successful is like, they. They're right on the path. They just need a couple of good connections to get there. And so that. That's where I've built my whole. All of my businesses have been built around that. And my whole being is really just around helping people get around those successful people.
[00:23:41] Speaker B: You know, I love that, Josh, because, you know, just from the book Think and Grow Rich, that three feet to gold story.
[00:23:48] Speaker A: Yeah.
[00:23:49] Speaker B: Many, many, many entrepreneurs who do quit right before they're there because maybe they didn't surround themselves with the right people to give them that push to do it. So I'm glad you. You're in this space because I'm sure you could see when somebody's ready to give up and you find out what they need to get over that hump and provide that for them. So thank you.
[00:24:13] Speaker A: Oh, I appreciate that. It's been funny. This is like, just an observation.
I found that most people don't quit, but they like, they don't close the doors of the business, but they quit mentally.
And they just. And with a heart. Right. They're just like, they're done. It's so crazy. I've got a couple of people and I'm not gonna name their names because some people might know them and they're still dear friends. I don't want to throw them under the bus.
I've known them for eight years, and they still have never made six figures in business and in one year for themselves. And I'm like, guys, in eight years, you haven't figured this out?
And.
But it's made me realize more recently that, wow, people are just. They're just giving up, but they don't want to say it externally, but internally, they've given up and they've quit. And you're like, man, don't quit. It's not even the three feet from gold thing. It's like, let's say it took you another five years to get there, but you kept that momentum up. How many new skills are you going to learn? I mean, if people look at my journey, I have a couple guys. I'll mention this guy's name because I love him. Doug Kornfield. Who? I told you, I'll make introduction to you. So Doug is inherently kind of a skeptic in some ways, and he's been in my world for years. I mean, years and years and years. And he's watched me fail and change.
And I'm so grateful for people like him, because through it all, they're like, he's gonna get there someday. He's gonna figure it out. And I'm so grateful for people like that, because as we have figured it out, they've benefited as well. But they're like, they can. People can see that momentum, and they can see the growth. Right? I had a great conversation with Doug the other day. We're sitting there, and I'm so grateful for him for saying this to me, but he's like. He pulled me aside. He's like, yeah, I've been in your world for a long time. We were out in Florida at an event, and.
[00:26:03] Speaker B: Right.
[00:26:04] Speaker A: He's like, it's been so fun to watch your journey. But he's like, I think you've actually got this, like, dialed in now. I think you've figured it out. And, like, hearing that from him, I was like, yes, yes. We finally did it to a way that. Because, like, Doug's like, my dream client. I love. I love Doug, but it's like, I want him to be successful anyway. So it's just funny how a lot of people feel like, well, I'm not quitting because I'm still doing it, but they've checked out, right, that the momentum has decreased, and I'VE been there.
[00:26:33] Speaker B: I get it, I get it.
[00:26:35] Speaker A: It's almost better if they would quit sometimes. Like, I know it's.
[00:26:39] Speaker B: Yeah. I mean, for actually for their own mental health.
[00:26:42] Speaker A: That's exactly it. So it's. It's the clarity after you're done and going, wow, I don't have to be beholden to this anymore. Who do I actually want to be? Yeah, right.
[00:26:51] Speaker B: Absolutely. Absolutely.
So where are you now professionally? I mean, I know, but I want you to tell the audience.
[00:27:00] Speaker A: So my main company right now is called the Pantheon, and it basically is just us connecting entrepreneurs. Right. So we have a B2B referral network.
It's a marketplace for people to get to know some of the bigger players in the space to work with them. But we have a lot of free services that we give away with it.
I found that my skillsets with my team was actually building out referral programs for people. And so we give everything away for free virtually. And then we. We just hand pick a couple of companies we want to partner with and we just keep a percentage of their sales as we grow with them. And does that make sense?
[00:27:38] Speaker B: Yeah, it does.
[00:27:38] Speaker A: So.
[00:27:39] Speaker B: Makes sense. Yeah.
[00:27:40] Speaker A: Yeah. What's been fun about that for me is that I don't really have to do a whole lot. I'm not really involved in that company.
I'm the face of it. But, like, I only work three to five hours a week in that company, if that. And what I spend most of my time on right now is just matchmaking much larger deals. So it's like if, like right now we're working on an energy project, it's a multibillion dollar project, and we're just matchmaking funders and energy companies who are the providers. We're working with the cities. And the fun part about those for me is they stoke my ego a lot.
They make me feel good. But. But more than anything is that we've kind of shifted from the. The growth to contribution side of, like, can we make these projects not just be about revenue, but about actually, like, helping somewhere?
[00:28:26] Speaker B: Yeah.
[00:28:27] Speaker A: And so that's kind of been. My main focus is going, okay, we're going to make more money than we've ever made because the projects are bigger, but it's because we're solving bigger problems.
[00:28:39] Speaker B: Yes. Right, Absolutely. See, that's what I'd love. You just got to the core issue there is you are out to help people solve the problems that they want to solve, and you choose the ones that are good for the community, good for humans. And I Love that because, because you have integrity and you're not going away from that just because the dollars are there. So that's pretty cool. That's pretty cool. I love that energy concept. We'll talk offline about that. I want to learn more.
Anything else you want to share with the audience that we didn't get to.
[00:29:10] Speaker A: Honestly, I, you've asked great questions. You've got me talking. I have a big mouth, so I'll talk all day. But I think I'm, I'm good on my side.
[00:29:18] Speaker B: All right, so. So, audience, you certainly have to have now captured the essence of Josh Tapp and you are certainly going to want to get in touch with him.
Most effective way is through LinkedIn. Is he, he does respond quickly and it's the best way to enter into his, into his space. So that's how I did it and it worked out well.
So please do that.
Josh, I could talk to you all day. I know we have a time frame here. I have two final questions for you.
[00:29:50] Speaker A: Yeah.
[00:29:51] Speaker B: So I want to give you the opportunity to use your imagination and picture yourself sitting down by the fire with young 7 to 10 year old Josh and you really want to give him some advice, heartfelt advice about life. What would you tell him?
[00:30:10] Speaker A: Non business related advice, I would say is it's not about you.
Is probably the best advice that I could give. You know, every time I've gotten into a spiral in my life is because I'm being selfish.
And in fact, this ties into yesterday. I had a really obnoxious business thing happening yesterday. It's just really bugging me. I'm not gonna lie to you. And I started throwing a fit, a little bit of a fit to my partner, my business partner, and he's like, josh, I think this is about you. I don't think this is about the company.
Yeah, he went right for the gut on that one.
And I went, frick, you're right. He's like, walk away. Take 24 hours. We're have a conversation this morning. I'm going to thank him for it. And, and that's why we're such great business partners. He knows what to tell me and he gives me the hard advice. But anyway, he, it made me like, if I could tell that to my seven. You said seven to ten year old. Seven to ten year old. A lot of the bad decisions I've made in life were emotionally driven and they were selfish.
And I think for just any young kid in particular is that if you stop thinking about you and start thinking about Somebody else, you start to realize, wow, the results won't even just come, they will be multiplied. And I personally believe it's a spiritual principle, but I think it's also, I think it's just the way of the world. You know, we're. Yeah, I'll kind of leave it at that. But that.
[00:31:49] Speaker B: I love that, Josh. All right, so switch hats. Now you're sitting down with young Josh, the young businessman, young entrepreneur, and you want to give him advice about business. What are you going to tell him?
[00:32:01] Speaker A: The business advice would actually be very similar to the personal advice, but it's provide more value and solve bigger problems.
The most interesting thing about business as a whole is that everybody builds a business because they have some sort of widget or skill that they want to sell. Right?
And inherently me wanting to sell is a selfish thing. Right?
Doesn't mean it's wrong. You can still be self serving.
I absolutely believe in revenue. I'm a capitalist at heart.
But what I will say is that, and this is, to any entrepreneur doing this, you're probably not solving a big enough problem if you're not making more than what you want to make.
Um, and realistically, like, you know me, I'll go clear back on my story to having a landscaping company. You know, at the time, that was as far as my skill set and little brain could go, was like, I'll mow their lawn, right? I have time. They don't have. I'll take care of their lawn.
But, but being able to go, go solve a bigger problem, I mean, I could have started even younger and done even more. And, and I've, you know, in my life, I've committed to be like, if somebody presents me with a bigger problem, my brain's immediately gonna go, that's what I'm gonna focus on solving, right? It gets put in the queue, right? And so, you know, I, I mentioned this energy project. We're really solving a big economic need in, in an area. It's been really fun to be a part of it because there we have all these people who are like, gosh, thank you so much. We, they had 10,000 homes that weren't going to be powered. They're like, we have no idea how to get energy to these, to these homes. And yeah, yeah, it's a long story, but. And we're like, well, we can bring it in and we'll cover the cost. And they're like, okay, yeah, absolutely, we'll do it. It was just like, there's a reservation there on the, like a native American reservation right there. And they're like, we don't have enough jobs. There's not enough revenue coming through. They're all farmers and they're like, they're looking for jobs. We're providing the jobs. Like, it's. It's just cool to start seeing those. Like it's solving bigger needs and bigger problems. And I don't think people realize it's just out. Out your back door sometimes. Yeah, you just have think bigger, you know.
[00:34:16] Speaker B: Wow, that's. That's a fantastic story.
Well, Josh, I want to thank you. I want to thank you for not just coming on, but coming into my life and being the human being you are.
And I told this to you before the recording. There have been about four or five people I've talked to within the last three weeks. And your name came up somehow by me.
And they know you and they admire you. And it's not because of your professional expertise. They admire you because of your humility, your truthfulness, your honesty and your altruism and authenticity. And that's why I'm drawn to you, because I aspire to be the same way. So, again, thank you for being who you are. Thank you helping so many people, my friend.
[00:35:01] Speaker A: I appreciate it, man. Thank you for saying that.
[00:35:03] Speaker B: Absolutely. Everybody out there, please take care of yourselves.
Thanks so much for listening.
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